Strengthening Partnership. Expanding Global Vision.
On March 19, 2026, EDISHINE welcomed Caitlin, General Manager of the North America Lighting Category at Wayfair, for an on-site visit and strategic exchange.
 |
 |
 |
 |
More than a routine visit, this marked a key milestone in deepening collaboration—together with the first official unveiling of EDISHINE’s new chandelier collection in its showroom, signaling a decisive step forward in category expansion.
EDISHINE presented a complete lighting ecosystem across four core product lines: floor lamps, table lamps, chandeliers, and outdoor lighting. Discussions centered on evolving user demand, high-potential product directions, and long-term global market strategy.The showroom presentation highlighted two key segments:
New Chandelier Collection
As a strategic extension into the chandelier category, this new collection continues EDISHINE’s signature natural aesthetic and minimalist design philosophy. Featuring a diverse range of styles, it is designed to complement key living spaces such as dining rooms and living rooms, further strengthening the brand’s presence in ceiling lighting solutions.
Core Lighting Portfolio
This segment includes classic categories such as floor lamps, table lamps, and wall lights, covering a wide range of residential settings—from bedrooms and studies to hallways. It reflects EDISHINE’s capability to deliver cohesive, whole-home lighting solutions with consistent design language.
Caitlin, Category General Manager for North America at Wayfair, praised EDISHINE’s strong performance on the platform, noting that close collaboration between the two parties delivered outstanding results in 2025.
“EDISHINE has demonstrated a clear commitment to premium materials, refined structural craftsmanship—including the application of traditional mortise-and-tenon techniques—and environmental sustainability.” Caitlin said.
She added that both sides have reached multiple strategic agreements on future product development and overseas market expansion, further strengthening their long-term partnership.
“Wayfair has long been a valued partner of EDISHINE.” said Dean Wang, founder of EDISHINE. “This visit not only strengthens our business collaboration, but also reflects our shared values. We believe quality lighting transcends markets and cultures, and that direct engagement fosters deeper, long-term partnerships.”
According to the latest data, EDISHINE has ranked second among Asia-Pacific suppliers in the Wayfair Lighting category in terms of overall performance. At the same time, the company has been honored with Wayfair’s “2025 Strategic Partner Supplier” award. These consecutive recognitions fully demonstrate EDISHINE’s competitive strength and growing brand influence on global home e-commerce platforms. As a long-term partner of Wayfair, EDISHINE has consistently adhered to a user-centric approach, continuously optimizing its product portfolio and service experience, and achieving steady growth in the highly competitive overseas market.
“These achievements would not have been possible without the trust of our platform partners and the dedication of our team.” said Dean Wang. “We will continue to take nature as our benchmark and sustainability as our core, delivering better products to meet the expectations of customers worldwide.”
This visit and the series of honors have laid a solid foundation for EDISHINE’s upcoming new product launches and the expansion of its overseas channel strategy. Looking ahead, EDISHINE will remain focused on whole-home lighting solutions, leveraging design, quality, and sustainable principles to bring warm and inspiring lighting experiences to more households around the world.
About EDISHINE
Founded in 2020, EDISHINE derives its name from a blend of “Edison” and “Shine,” paying tribute to the pioneer of lighting technology while carrying forward a spirit of innovation and exploration in illumination. As a design-driven brand specializing in whole-home lighting, EDISHINE is committed to the use of natural materials, eco-friendly packaging, and sustainable design practices. The brand strives to ensure that every beam of light reflects a thoughtful commitment to the planet.
